Sunday, June 12, 2011

Duck Lips and Book Launches

My new novel, Summer in the South, has just launched and like modern authors everywhere, I’m busy trying to learn the intricacies of social media and internet marketing. Because therein lies the secret to riches and success and break-out novelist superstardom. Or so I’ve been told, by the thousands of bloggers who write about such things on a daily basis and whose advice I vainly and blindly try to follow.

So I’ve built a new website. I’ve set up a Summer in the South Facebook page. I’ve made my first few timid Tweets. (Although really, the whole thing feels so asinine; what do people find to Tweet about? My life is not that exciting. @cathyholton Just found another line in my neck!)

I’ve embarked on the obligatory blog tours, written the obligatory blog posts, learned how to build a landing page and navigate the Amazon author’s page. I’ve comparison-shopped online advertising and marketing pitches, hosted the requisite book launch and book giveaways, sent out the requisite press releases and galleys. In fact, so far the only thing I haven’t done is work on my new novel. Internet marketing is hell on writing.

I need a break.

And what, you might ask, does a brain-dead author do to relax from the technological onslaught of online book marketing? (No, it does not involve vodka.) I grab a pint of Ben & Jerry’s and plop down in front of the TV for another mindless episode of The Housewives of New Jersey….Orange County….New York. Somehow these bitches put it all in perspective. They make me feel better about myself.

Then I head over to Stoopid Housewives for a truly entertaining romp through the viewer comments section. These women are hilarious. They’ve taken the art of “drankin’” and “dishin’” to a whole new level of excellence. They’ve given the housewives names like “Duck Lips”, “Jesus Barbie”, and “Wretched.” I hover shyly, sipping my Pinot Grigio Spritzer and giggling like an eighth-grade school girl.

Which is exactly what I need sometimes.